Disruptive behaviour: InSync on the battle for eyeballs and the commercial viability of AR and VR

The sports broadcasting universe has seen its fair share of disruptors and change agents over the past decade and more have crept in over the past year, including AR, VR and AI. Does this mean our favourite TLAs (three letter acronyms) are dead, with DTH, DVB and DTT destined for the graveyard? Did video really kill the radio, as The Buggles famously sang?

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