James Shepherd has been Chief Technology Officer of InSync Technology since 2015. He is responsible for the overall technical direction of the company.

His career has focused on motion estimation techniques applied to video processing applications such as standards conversion, de-interlacing, image stabilisation and content identification.

James has directed the complete development process from specification and architecture through implementation and release of numerous products – based on HDL for FPGA, custom DSP ASICs, embedded software and pure software applications. In the course of product development he has researched novel algorithms such as non-linear filtering techniques, state of the art film-cadence detection, repair, conversion – and holds a number of patents in these areas. James studied Engineering Science at the University of Oxford and previously worked for Snell as Principal Design Engineer.