InSync Technology

Paola Hobson joined InSync Technology in 2014 and has been Managing Director since 2016.  Her focus is on continuing InSync’s growth as a major supplier of conversion hardware and software, delivering new and innovative solutions to long-standing and recent customers. In addition to company management, Paola contributes to professional development initiatives within the broadcast industry through regular publications, presentations and blogs, as well as support for local student projects, and is a member of the IABM UK Member Council. Paola holds numerous patents in image processing, content personalization, and mobile video, as well as BSc, Ph.D and MBA degrees.

Rob Whitehouse joined InSync Technology in 2021, taking on the role of Business Development Director.  He is responsible for engaging with customers, opening new markets and participating in industry events. Alongside an excellent track record for building successful businesses, Rob has an engineering background, with experience in developing products for mobile communications, healthcare and unmanned systems. He graduated from Loughborough University with a degree in engineering physics.

James Shepherd has been Chief Technology Officer of InSync Technology since 2015. He is responsible for the overall technical direction of the company. His career has focused on motion estimation techniques applied to video processing applications such as standards conversion, de-interlacing, image stabilisation and content identification. James has directed the complete development process from specification and architecture through implementation and release of numerous products – based on HDL for FPGA, custom DSP ASICs, embedded software and pure software applications. In the course of product development he has researched novel algorithms such as non-linear filtering techniques, state of the art film-cadence detection, repair, conversion – and holds a number of patents in these areas. James studied Engineering Science at the University of Oxford and previously worked for Snell as Principal Design Engineer.

Charlotte was appointed Operations Director at InSync Technology in 2013, following several years running our operations and production department. She is responsible for managing all operations including supply chain management, production scheduling, sales processing and the accounting function. Charlotte enjoys the challenges of working in an evolving technology company and being part of a cohesive and diverse team. Charlotte previously worked within the Aker Solutions Group as a Project Control Manager. It was here she gained an HNC in Mechanical Engineering and went on to study Business & Finance at Portsmouth University.

Lee’s design experience spans both the video and audio disciplines but his formidable experience of all aspects of analog, AES and Dolby E audio is an invaluable resource adding significantly to InSync’s ability to undertake feature rich product commissions. Lee has implemented many hardware and high speed digital designs including their embedded software drivers. Lee previously worked at Snell & Wilcox as a Senior Engineer and at De La Rue where he was a test and commissioning engineer for cash sorting machines.

Garry has previously provided technical services and field support roles for a number of broadcast companies including Pro-Bel and Sony BPE before joining InSync in July 2010. He has also worked as a product validation engineer for Silicon Image and has prior experience in content distribution and digital cinema.

Tim has designed hardware for video, microprocessor and PC interfaces. He has extensive experience of hardware design and firmware implementation using VHDL. His expertise includes video keyers, fibre optic interfaces, 1GHz Power PC, Gigabit Ethernet and dual SCSI controllers. He enjoys being involved with the whole product lifecycle from conception through to production. Tim previously worked at Aston Broadcast and Snell & Wilcox. He graduated with a 2:1 MEng in Electrical and Electronic Engineering from the University of Sheffield in 1998.